We worked with educational PE & Dance resource provider imoves to create a system capable of presenting theme-based series of resources.
Imoves support schools with continual professional development and interactive lesson plans to develop a term of work in school teaching children from 3-16 years old. Ambitious dance and fitness professional Imogen Buxton offers a uniquely creative approach to teaching PE & Dance in schools. The concept offers a full curriculum based PE package with premier membership for schools.
Easy to teach
Easy to plan
Easy to assess
"Great for teaching in front of a class"
imovesdance.com has developed their business concept, starting with a WordPress based system. The objective for 2015-2018 includes producing and the continual development of a content management system. The web application is capable of deploying private and group account access to teaching resources, administration, customer relationship management, invoicing and online transactions. MM&B assessed the user functionality to provide a seamless, intuitive user experience for customers accessing and consuming video, audio, image, lesson planning and assessment tools.
For the publicly accessible front-end of the site, our focus was to tone down the pink interface and build upon the sense of trust that Imogen creates face to face when working in educational settings.
Fun lessons every child will love
Curriculum and age-group aligned
New styles and topics added every year
Structured, easy-to-teach approach
Time-saving planning and assessment tools
Cost effective three year membership
- Bespoke content delivery platform and customer relationship manager built in CakePHP
- Package price and features comparison tools which leads the customer to secure payment process
- Paywall protected content with user dashboard and lesson builder tool
- Email and auto responder design, logo redesign, design of various different print adverts
- Bespoke API (application programming interface) to link with third parties and share imovesdance content platform to a wider teaching audience
We created a dynamic, light weight user interface accessed via a secure customer account dashboard. Ideas for tools continue to be developed throughout the design and development phase of the project, ultimately allowing different levels of user to prepare and work with planned schedules and resources for entire school terms.
We created the site with user experience at heart. Clearly demonstrating how easy imovesdance.com is to use. The new free trial dashboard, resource package price comparison tool along with enhanced and informative sections is increasing email sign-up and sales.
If you think you can't dance, think again!