The platform worked really well, it was simple to navigate and the ability to easily access the films, music, lesson plans and resources. It's great when you're in front of a class.
- Youth Sport Trust 2016

We worked with educational PE & Dance resource provider imoves to create a system capable of presenting theme-based series of resources.

Imoves support schools with continual professional development and interactive lesson plans to develop a term of work in school teaching children from 3-16 years old. Ambitious dance and fitness professional Imogen Buxton offers a uniquely creative approach to teaching PE & Dance in schools. The concept offers a full curriculum based PE package with premier membership for schools.

Easy to teach

Easy to plan

Easy to assess

"Great for teaching in front of a class"

What required Back To Top has developed their business concept, starting with a WordPress based system. The objective for 2015-2018 includes producing and the continual development of a content management system. The web application is capable of deploying private and group account access to teaching resources, administration, customer relationship management, invoicing and online transactions. MM&B assessed the user functionality to provide a seamless, intuitive user experience for customers accessing and consuming video, audio, image, lesson planning and assessment tools.

For the publicly accessible front-end of the site, our focus was to tone down the pink interface and build upon the sense of trust that Imogen creates face to face when working in educational settings.

Fun lessons every child will love

Curriculum and age-group aligned

New styles and topics added every year

Structured, easy-to-teach approach

Time-saving planning and assessment tools

Cost effective three year membership

What MM&B Studio Provided Back To Top
  • Bespoke content delivery platform and customer relationship manager built in CakePHP
  • Package price and features comparison tools which leads the customer to secure payment process
  • Paywall protected content with user dashboard and lesson builder tool
  • Email and auto responder design, logo redesign, design of various different print adverts
  • Bespoke API (application programming interface) to link with third parties and share imovesdance content platform to a wider teaching audience

We created a dynamic, light weight user interface accessed via a secure customer account dashboard. Ideas for tools continue to be developed throughout the design and development phase of the project, ultimately allowing different levels of user to prepare and work with planned schedules and resources for entire school terms.

We created the site with user experience at heart. Clearly demonstrating how easy is to use. The new free trial dashboard, resource package price comparison tool along with enhanced and informative sections is increasing email sign-up and sales.

If you think you can't dance, think again!

Brand Identity and DesignBack To Top

Moving towards a neutral interface

Deciding to upgrade the site and move away from WordPress in favour of a bespoke CakePHP web platform was a substantial investment for Imovesdance. We had the opportunity to design and develop a tailor made user experience for staff and their customers.

Toning down the strong pinks and yellows and instead using them sparingly to create focal points for important information was an essential requirement, we also explored changing the core colours of the brand before arriving at today's solution. loved our initial designs and gave us creative freedom in creating designs for all of the website's pages. Once the site was nearing completion we were also invited to help design promotional adverts for a range of catalogues and publications.

We continue to work together in promoting the brand.

  • Challenging colour scheme with very acidic colours, existing branding to consider
  • Designed the front end and back end of the website
  • We have created artworks for over 20 print adverts
  • Also provided motion graphics to help support new customers

If you are interested in arranging an appointment with us to discuss your venture, please get in touch