We worked with educational PE & Dance resource provider imoves to create a system capable of presenting theme-based series of resources. Imoves support schools with continual professional development and interactive lesson plans to develop a term of work in school teaching children from 3-16 years old.

Ambitious dance and fitness professional Imogen Buxton offers a uniquely creative approach to teaching PE & Dance in schools. The concept offers a full curriculum based PE package with premier membership for schools.

WHAT IMOVESDANCE.COM REQUIRED has developed their business concept, starting with a WordPress based system. The objective for 2015-2018 includes producing and continual development of a content management system. The web application is capable of deploying private and group account access to teaching resources, administration, customer relationship management, invoicing and online transactions.

MM&B assessed the user functionality to provide a seamless, intuitive user experience for customers accessing and consuming video, audio, image, lesson planning and assessment tools.

For the publicly accessible front-end of the site, our focus was to tone down the pink interface and build upon the sense of trust that Imogen creates face to face when working in educational settings.


MMB-IMD-CaseStudy from MM&B Studio on Vimeo.

We created a dynamic, light weight user interface accessed via a secure customer account dashboard. Ideas for tools continue to be developed throughout the design and development phase of the project, ultimately allowing different levels of user to prepare and work with planned schedules and resources for entire school terms.

We created the site with user experience at heart. Clearly demonstrating how easy is to use The new free trial dashboard, resource package price comparison tool along with enhanced and informative sections is increasing email sign-up and sales.

If you think you can’t dance think again!