The Governess of London

The Governess of London provides private tuition and legal guardianship for international families with a keen desire to educate their children privately in England.

With clients from across Asia and Europe, The Governess' offers the 'Steiner Whaldorf' combined with 'Montessori' approach to early years and primary education. Based in London The Governess is successful and highly sought after for their services.

MM&B Studio competitively pitched with four other agencies and went on to win, design and develop a management system that allows the directors of the Governess to connect an international audience to their London based operations.

What The Governess requiredBack To Top

The main objective of this project was to design and develop an advanced customer relationship management tool, covering the following areas:

  • Assessing and tracking the academic, cultural and social development of their client's children
  • Scheduling of staff, children, contractors, paid events and family arrangements
  • Creating bespoke educational activity packages for children
  • Bookings, Invoicing, time sheets, expenses and accounts
  • Provision of resources, assessment, reports and application assistance to the top schools in London and the UK

In addition MM&B have been commissioned to provide the following:

  • Public facing front end, promoting the business and services
  • Art direction of collaborative illustrator Chris Martin, providing assets for the website and printed marketing material
  • Consultancy, emails, hosting, configuration of web based services
  • Business cards, printed materials and careers event online application process
What MM&B Studio Provided Back To Top

Customer / tutor relationship and student progression reporting tool

On top of the secure management tool which we custom created, we also provided the following:

  • Public facing front end, promoting the business and services, designed responsively
  • Art direction of collaborative illustrator Chris Martin, providing assets for the website and printed marketing material
  • Consultancy, emails, hosting, configuration of web based services
  • Business cards, printed materials and careers event online application process

Production started in January 2015 and continued into 2016. The main application comprises of a portal for parents and The Governess Of London Administration team. Following the completion of thorough testing the application was launched for the summer intake of new children. The process ran efficiently with little input from busy professional parents. The Governess team are able to prepare, update and schedule the educational diary for multiple clients. The business is now able scale up. Both parents and staff can to log in and view their child's progress, and manage the logistics of collection and drop off. With a built in quick alert text message service everyone can stay connected.

If you are interested in arranging an appointment with us to discuss your venture, please get in touch

Brand Identity and DesignBack To Top

Drawing on the past and present to create a modern London based brand.

This project had a high allocation of budget for the design, allowing us to spend the necessary time properly explore, mature and develop the brand identity. We began by colouring wireframes with gold and racing green before we agreed to proceed with a black and white interface with sparse dashes of London Transport Red for focal points.

We considered London based illustrations to provide graphical assets such as logo emblem, town houses and drawings which depicted characters interlacing with large letters which were relevant to the scene (such as G for Governess), which complimented dictionary descriptions and pronunciations to suit the theme of tutoring. Illustrations were revised to ensure that the brand did not reflect Victorian values.

Support was provided to the illustrator to ensure lines were the correct thickness so detail was not lost between varying sizes of display and usage. We also provided support with the aspect ratio of certain elements such as banners and illustrations. We provided 50 different treatments for the text in the logo and various symbolism to help Chris complete the set of icons for the dashboard.

If you are interested in arranging an appointment with us to discuss your venture, please get in touch